What basics do I need to learn for Instagram marketing?
Instagram marketing is about using Instagram to grow business by enhancing brand awareness, leads, audience, and sales. Since most of the individuals using Instagram fall in the age group of 16-35, Instagram has gained a lot of popularity among businesses as a great platform for marketing.
Today, Instagram is the second most used social media platform after Facebook. Available data suggest that Instagram witnesses more than 1 billion monthly visitors and 500+ million Instagram stories on a daily basis. Because of this, the presence of businesses on Instagram has been more than ever before. Considering the popularity of Instagram, it is a good idea to pursue an Instagram marketing free course in case you want to gain a basic idea of Instagram marketing and build a career in it.
This article will highlight the benefits of Instagram marketing and the basics you need to know to learn Instagram marketing.
Benefits of Instagram Marketing
While there are so many social media platforms available for marketing, Instagram has an extra edge over others for many reasons. One of the main advantages Instagram has over others is its nature of being a visual platform. Businesses that benefit from the design of their product or service having a noticeable result are likely to benefit hugely from Instagram marketing as they can reach a very large audience and display their product.
Before jumping into social media marketing, businesses should strategize their campaign well and stick to a marketing plan that suits them best rather than choosing a strategy that works for other businesses. This will help businesses to focus more on their product and, in the end, on the satisfaction of their customers. Any content based purely on illustration, imagery, and video is the best fit for the Instagram platform; however, the success of a business's marketing strategy depends hugely on the type of content posted and its frequency.
Basics One Should Know for Instagram Marketing
Before kickstarting your Instagram marketing journey, there are a few basics that you need to know. In this section, we will be highlighting the important basics of Instagram marketing. Let’s see what they are.
- Writing
Writing good content is the core of social media marketing, be it Instagram or any other social media platform. Skilled social media managers are seen to be proficient copywriters and excellent digital conversationalists who enhance their brand image on social media by embodying the brand proficiently on social media platforms. For Instagram marketing, it is important for you to learn to write concise and interesting content to gain the attention of existing and prospective customers. By collaborating colored images with catchy captions, you will see a gradual boost in the overall performance of your Instagram profile.
- Creativity
Standing out from the rest of the brands on social media can be one of the most challenging tasks. This is because nowadays, we see almost all brands striving hard to create an impact on customers by posting interesting and valuable content. And for creating engaging and buzzing content, it is essential to be highly creative to stand out from the crowd. For Instagram marketing, one needs to learn to develop innovative campaigns, create visually appealing multimedia content, and work on the aesthetic aspect of the course.
- Designing
As per one of the research conducted recently, it was found that social media posts with images get more engagement, and around 43% of consumers would prefer to watch video-based content in the future. In view of this, it has become essential for Instagram marketers to know how to design and develop visual content. This can be done by learning about designing tools such as Canva, Adobe Spark, Visme, InShot, and Wave. To learn in detail about these tools, you always look for an instagram marketing course free and get yourself upgraded.
- Confidence to Speak Publically
With the ‘Instagram Live’ option availability, live videos are gaining more popularity day by day in Instagram marketing. These days marketers are highly interested in posting live videos as the live videos are more likely to capture a higher position in the news feed and likely to promote more engagement as it allows marketers to have 1:1 interaction with customers and know about their opinion and expectations towards their brand. And for posting such live videos, Instagram marketers need to be able to speak publicly with confidence. Having that, brands are able to create a positive impact on customers about the brand and influence them to prefer the brand to satisfy their needs.
- Analytics
Analytics is all about measuring the two important metrics, i.eSocial media metrics such as likes, shares, comment and business metrics like revenue, leads and conversions. To be efficient at instagram marketing, it is important to have a good understanding of both of these metrics and use the collected data to derive useful insights. Like for deriving more traffic to your website from instagram, you should be proficient in reading and interpreting data and know which types of posts are actually helping you to get more traffic.
- Good Understanding of Customer Behavior
While analytics helps you understand what type of Instagram posts are doing well, understanding customer behavior helps you know why. For long-term success, knowing about the trends will only help if you are aware of the underlying reasons. For example, after learning from the available data whether customers are liking posts with videos better than pictures, you might want to create more posts with videos. Therefore, without a good understanding of customer behavior, you can make changes in your campaigns for enhanced response.
As we have reached the end of this article, we hope that now you know what basics you need to learn for Instagram marketing. However, for more handy information, you can always look for some relevant books and free college courses and resources such as Instagram marketing course free.